Wine Club, a growing phenomenon that starts in the USA. What they are and how to subscribe
Have you ever heard of Wine Club? If you're a wine lover you probably are. It's the fashion of the moment, but what exactly are they?
This is a new way of understanding the experience of tasting and approaching wine, it is strongly correlated to online activity, even if there were those who, many years ago, were already proposing this service without knowing about its existence. Oh yes, those were hard times for door-to-door sales.
But let's go step by step, as mentioned is a phenomenon closely related to the online and in fact born in the U.S., a country known to be at the forefront when it comes to the use of the Internet.
Early 2000s, the first Wine Clubs are born
Since the end of the '80s, we can say that in the U.S. has exploded what can be defined as a massive wave of wine-mania that has affected mainly French and Italian wines.
American quality wine production was still in its infancy, despite the massive productions that were already taking place, and it was European winemakers who raised the level of the whole movement. The public then began to get passionate, until it became the first world market. Such a huge passion could only give rise to mass phenomena, as was the case with the spasmodic search for the great wines of the world. Bordeaux like the famous Super Tuscan.
In this context, a few decades later, and thanks to the curiosity of American wine lovers, wine clubs were born. Subscriptions to wine box which can be bought online, blind and with a guaranteed surprise. They are immediately seen as a strong social aggregator (6 bottles alone is hard to drink, although some people manage to do it), after all, what is wine if not sharing?
Wine Clubs in Europe
Like all fashions that come from the U.S. you know that they take a while to arrive, but in the vast majority of cases you also know that it will be a success. And so it was. The first countries to experiment the experience were the United Kingdom and Germany, in the first half of last decade.
Wine Clubs were still unknown in Italy, or rather we didn't know they were called that. This is where we at Apewineboxes come in.
At the time we didn't have a platform, we're talking about 2014 or maybe 2015, but we were literally going door to door, in Rome, proposing cases of wine artigianale, natural o biodynamic. There were certainly more people who didn't open up to us than those who stopped to listen, but we immediately understood the potential of the medium.
We wanted to distinguish ourselves, we wanted to offer well-made wines, light years away in quality from those mass-produced by large wineries. We didn't know it yet, but we were already making ourselves unique.
In 2017 we decided to go online and offer, among other products, just the wine subscription one, not getting many subscribers, to be honest. The time was not ripe.
The effects of Covid
It was unfortunately an event shockingthe one that has given an acceleration to the whole unboxing sector, from the boom of the ecommerce to the Wine Clubs.
People, because of the pandemic, have been forcibly spending a lot more time at home, and so they have thoughtfully tested online services, including, very popular, we can guarantee, wine subscriptions.
We of Apewineboxes.com We were ready for it, thanks to our previous experience in the "field", and we were able to offer new packages to our Italian subscribers. We have subscribers from all over Europe, and this fills us with pride.
Our wine subscription
Over time we have specialized in simplifying the purchasing methods, which were not always understood by the interested user.
Now just enter the page and choose the format you want to receive, from 3 or from 6. You will be redirected to step 2, where you will choose the path, whether Blind Box or Mondo. Within the Blind Box subscription, we propose Wine Box of red, white, orange, rosé, mixed, vegan ok and sparkling wines, which change from time to time. On the other hand, in the World route we take our subscribers on a tour of the best wine regions in the world, with a click, with 3 different levels of "difficulty". In this case too, each time a new sensory journey. A wine country (or a region) always different to know and explore.
The last step is to identify the frequency with which you want to receive the box, enter the product and select the type that best suits your needs.
On our website you will find artisanal wine: natural wine, biodynamic wine or organic wine, the choice is yours.
What do you say? We subscribe to the Wine Club?
Last, and most important, you can stop or cancel your wine subscription at any time!!!
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